PBS KIDS
Grow Up To Be PBS MEN
Girls have been taught at a young age, that if a boy bullies you—he likes you.
PBS Kids is dismantling the archaic excuse of 'boys will be boys' by targeting a new audience: grown men. Using characters recognizable to both adults and children, PBS Kids is determined to rewire and reteach ingrained behavior patterns and foster genuine growth, acknowledging that their previous attempts were clearly ignored.
Gabb Watch X Daniel Tiger Affirmations
PBS is rolling out a special app for the Gabb watch to support young boys in managing their emotions. By offering calming sounds, positive affirmations by Daniel Tiger and a fidget compartment, it aims to help them navigate stress and overwhelm. When boys learn self-compassion, they extend that kindness to others.
Gentle Bop It
PBS brings back Bop It, the beloved game from the early 2000s. This time, Sesame Street characters guide players in a gentle touch version, using vibration technology to reward gentle interactions.
Ask Me Anything
The female characters of PBS are hosting live Instagram Reels AMAs in April and October to discuss raising respectful boys during Sexual Assault Awareness Month and Domestic Violence Awareness Month. This is your chance to get the inside scoop from girls about how to be better men and how to raise men of the future.
Let’s Talk About Girls x Recess Therapy and Molly of Denali
Recess Therapy and Molly of Denali are hitting the town to talk to boys about growing up and building respectful relationships with girls– the moment a boy dismisses a girl, Recess Therapy will ask the pondering question of “why?” via Tik Tok
PSA with Elmo
Elmo is securing speaking slots on shows like Good Morning Football and Inside the NBA to educate boys on becoming better men before sports events. He'll discuss managing emotions, channeling energy positively during games, and leaving negativity behind, both on the field and at home.