Jeni’s
Anything But Vanilla
Trying so hard to chase the same influencers and fads has made us the same.
While everyone else is busy melting into each other, Jeni’s has 48 unique flavors and zero that are plain because that would ruin the fun. Reject the trends and find what makes you, you. It’s better to be anything but vanilla.
UnBasic Training
Vanilla-ness is an epidemic, but it is curable. Jeni’s will launch a new TikTok series hosted by RuPaul on how to break away from the pack of drones and show off your unique flavor. These lessons will cover vital issues, including fashion sense and musical taste. You’ll learn geography, too – like where to find coffee shops besides that one (you know which one).
ANYTHING BUT VANILLA CAM
A new fan cam at stadiums and arenas – sponsored by Jeni’s – to spotlight the most expressive, animated, anything-but-vanilla bleacher creatures. The more you’re willing to prove you’ve got flavor, the more likely you’ll end up on the jumbotron. Jeni’s will post the best Anything But Vanilla Cam moments on social.
Topping Plain
Jeni’s comes out with a line of ice cream toppers based on our original flavors you can grab in the frozen section of your local supermarket. They’ll be placed right next to all the other ice cream you shouldn’t be buying. Because if you’re gonna settle for vanilla, the least you can do is add some Jeni’s to it.
Non-Vanilla Vocab
Slang gets old quick. So, Jeni’s is introducing more and posting new words and phrases on Instagram every week. Slang will be highlighted and archived on Jeni’s IG page to create a dictionary for anyone to comb through. Use the non-vanilla vocab word of the week with #nonvanillavocab and get a code for free ice cream.